- Recent work

Web products, internal tools for multi-location companies, and local service businesses.

Case studies

Marion Mizzi Wellbeing

Marion Mizzi Wellbeing

Internal systems + product development

Since Q4 2025

A custom system instead of off-the-shelf software

Marion Mizzi Wellbeing is one of the largest wellness brands in Malta - 3 locations, 50,000 clients in the database and a business model of its own, combining slimming programs with spa.

The company wanted to replace its off-the-shelf system with software built around how it actually works. I built a custom platform: bookings, payments, automatic therapist commissions, reports and a content panel for the marketing team.

Karol was consistently available to support our marketing and operations beyond his core scope. He built custom tools for our internal needs, actively advised on SEO, and was always willing to jump in to help with technical problems and communication with third-party providers. He was always able to translate technical constraints into clear, practical requirements and proved to be a reliable, hands-on partner who genuinely cared about growth of the business.

Nicolas Amado, Marketing Coordinator
Kongres Polskiej Koszykówki

Kongres Polskiej Koszykówki

Web Platform + Payments

Event site and ticketing system for Kongres Polskiej Koszykówki

Kongres Polskiej Koszykówki is the first edition of a conference on the development of Polish basketball, organized by people from inside the game - Rafał Juć (NBA scout, Denver Nuggets) and Polish national-team players Tomasz Gielo and Michał Michalak.

I came offering a podcast website and ended up building the technology for an entire event: the site, ticket sales and the entrance gate. The site converted at around 13%, and the ticketing system waits ready for future editions.

We needed a website and a ticketing system to promote the conference we created, and we had about 2.5 months from the idea to the event date. Daily communication was very smooth - we built the entire vision of the project over two calls and follow-up WhatsApp messages. The project was delivered within that short window: a smoothly working site that looked just the way we imagined it, plus a ticketing system standing ready for our next moves. A great collaboration - the results translated into positive feedback from the basketball community, and the system is clean and clear even for a layman.

Michał Michalak, Co-organizer of the Congress
Letify.mt

Letify.mt

AI Automation

Social media and leads on autopilot

Letify grows from two sides at once: from organic search, which demands regular content, and from owner supply, which has to be sourced systematically.

I built two AI automations. A content agent researches the Maltese rental market every week, writes a blog post and designs carousels in the brand's visual identity. A lead machine reads Facebook Marketplace listings, tells owners from agencies and drafts personalized messages.

LosSmaku

LosSmaku

AI content pipeline

A 10,000+ Polish recipe database, built with an AI pipeline

LosSmaku is a culinary service built around a recipe randomizer. To launch, the client needed over 10,000 credible Polish recipes - doing that work by hand was beyond both budget and timeline.

I built a repeatable AI pipeline: selection from a public-domain (CC0) dataset, translation with full editorial adaptation, categorization, servings, AI imagery in the service's branding and automated quality gates - with a live preview app for the client.

Marion Mizzi Wellbeing

Marion Mizzi Wellbeing

AI Automation

1000 products imaged in one day

Marion Mizzi's e-commerce catalogue landed in the system without a single product photo. An AI pipeline with twenty parallel agents delivered 100% coverage in under a day.

This is one of dozens of AI automations I've built for this company - described here because it shows what current AI can do in the hands of someone who knows how to use it.

TreeService

TreeService

Business-card website

A lightweight business-card site with zero running costs

TreeService is a local arborist offering tree removal, pruning, and maintenance for residential and commercial clients.

They needed a simple, professional online presence, so I built a lightweight business-card website - fast, mobile-first, and running on free tools with no monthly costs.

Serwis Garden

Serwis Garden

Website + Local SEO

Service Business Online Presence

SerwisGarden.eu is a garden tools retailer selling equipment through online marketplaces such as OLX rather than a proprietary e-commerce store.

I built a simple, conversion-oriented business website acting as a traffic hub - improving Google visibility and directing customers to active marketplace listings.

Letify.mt

Letify.mt

Web application development

Letify - direct-from-owner rental marketplace for Malta

Letify is a long-term rental marketplace focused on direct listings from property owners, addressing a fragmented and agent-dominated rental market in Malta.

I designed and built the entire platform end-to-end - from the public listing experience and search to internal tools, payments, and operational infrastructure - with a strong focus on validation, SEO, and scalability.

RehaFocus

RehaFocus

Website + Local SEO

Professional website for physiotherapy practice

RehaFocus is a physiotherapy practice that needed a modern, trustworthy online presence to attract new patients and clearly present their services.

I designed and built a clean, mobile-first website with a custom Sanity CMS, enabling the practice owner to easily manage services, prices, patient testimonials, and educational blog content without developer involvement.

I highly recommend working with Mr. Karol. He did an excellent job designing the website for my physiotherapy practice, clearly understanding my needs and proposing solutions that genuinely elevated both the look and functionality of the site to a top level. A professional approach, great patience, and strong attention to detail. Definitely recommended.

Mgr Karol Skup, Owner at RehaFocus

Col Leonhardt

Website redesign + CMS integration

Portfolio redesign for professional photographer

Col Leonhardt is a professional photographer based in Australia, specializing in capturing stunning visual stories.

I redesigned the website to put the focus on the beautiful portfolio images and integrated Contentful CMS to make it easy for the owner to update photographs without technical knowledge.

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Services

  • Custom Business Software
    Internal tools, CRM, automations
    Everything in one place
  • Web Applications
    MVPs and complete web applications
    From idea to working product
  • AI Automations
    Content, lead and data pipelines
    Deployed for clients, not experiments