Case Study - Letify - direct-from-owner rental marketplace for Malta
Letify is a marketplace designed to connect tenants directly with property owners, eliminating agents and simplifying the long-term rental process.
- Client
- Letify.mt
- Country
- 🇲🇹Malta
- Year
- Service
- Web application development
Overview
Letify was built to address a clear gap in the Maltese long-term rental market. Property listings are fragmented across Facebook groups and agent portals, often duplicated, outdated, and inflated by agency fees. Tenants struggle to find reliable, direct listings, while property owners lack a simple way to reach serious renters without intermediaries.
The goal of Letify was to validate a direct-from-owner rental marketplace by launching a lean, SEO-driven public platform supported by internal tools for verification, moderation, and listing management. The focus from day one was on organic acquisition, operational efficiency, and scalability, rather than short-term growth hacks.
About Letify
Letify (Letify.mt) is a long-term rental marketplace for Malta built around a single idea: let tenants deal directly with property owners, without agency fees or middlemen. Instead of scattering listings across Facebook groups and agent portals, Letify gives Maltese renters one trustworthy place to find verified, direct-from-owner properties - and gives owners a simple way to reach serious, long-term tenants. The platform launched at letify.mt as a lean, SEO-first product designed to grow through organic search rather than paid acquisition.
What I did
- MVP Development
- Internal tools & moderation system
- Automated payments handling
- SEO-first infrastructure
- Product lifecycle
- Time-to-market from idea to launch
- 7 weeks
- Lean infrastructure with minimal monthly fees
- < €10/month
- Average page load time on production traffic
- < 1s