Case Study - Internal systems for daily operations
Long-term collaboration focused on internal systems, content-driven SEO infrastructure, and technical foundations supporting daily operations and growth.
- Client
- Marion Mizzi Wellbeing
- Country
- 🇲🇹Malta
- Year
- Since Q4 2025
- Service
- Internal systems + product development
Overview
Marion Mizzi Wellbeing is one of the biggest wellness brands operating in Malta, offering an extensive catalogue of treatments and slimming programs.
As the business scaled, off-the-shelf tools and fragmented systems began to slow down both marketing efforts and internal operations. The team needed a long-term technical partner who could design systems around the specific needs of the slimming and wellness business - not force the business to adapt to generic software.
I joined as a hands-on, long-term collaborator, working directly with marketing and operations to design and build the company's technical foundation from scratch. This included a completely new website with a custom CMS that empowers the marketing team to launch campaigns, manage banners, deploy surveys, and publish content independently - without developer involvement.
What I did
- Custom Internal Systems
- CRM & Lead Automation
- Business Process Digitisation
- Infrastructure & Data Architecture
- SEO-heavy public website
Karol was consistently available to support our marketing and operations beyond his core scope. He built custom tools for our internal needs, actively advised on SEO, and was always willing to jump in to help with technical problems and communication with third-party providers.
Marketing Coordinator
- Website visitors in the first month, with organic traffic only
- 3700+
- website → lead conversion measured on production traffic
- 4%+
- Lean infrastructure replacing previous €400/month setup
- < €60 / month