Case Study - The internal system the whole company runs on
A single internal platform used daily by 40+ employees across 3 Malta locations to run the entire business - bookings, clients, programs, content and campaigns, all in one place.
- Client
- Marion Mizzi Wellbeing
- Country
- 🇲🇹Malta
- Year
- Since Q4 2025
- Service
- Internal systems + product development
Overview
Marion Mizzi Wellbeing is one of the biggest wellness brands in Malta - 40+ employees working across 3 locations, running hundreds of treatments and long-term slimming programs every week.
At that scale, the business was held together by a patchwork of disconnected tools: spreadsheets, off-the-shelf software, and manual handoffs between locations and departments. Data lived in silos, nothing talked to each other, and every new hire and every new location made the cracks wider.
I came in to fix that at the root - by building a single internal system that the entire company runs on. Instead of forcing the business into generic software, I designed the platform around exactly how Marion Mizzi works: its treatments, its programs, its locations, and its teams.
Today that system is the operational heart of the company. Clients, programs, staff, content, campaigns, and leads all live in one place, accessible to every team across all three locations. What used to take coordination across multiple tools and people now happens inside a single, purpose-built product - including a custom CMS that lets the marketing team launch campaigns, manage banners, deploy surveys, and publish content on their own, without developer involvement.
What I did
- All-in-one internal platform
- Custom Internal Systems
- CRM & Lead Automation
- Business Process Digitisation
- Infrastructure & Data Architecture
- SEO-heavy public website
Karol was consistently available to support our marketing and operations beyond his core scope. He built custom tools for our internal needs, actively advised on SEO, and was always willing to jump in to help with technical problems and communication with third-party providers.
Marketing Coordinator
- Employees running their daily work inside one system
- 40+
- Locations operating on a single shared platform
- 3
- Lean infrastructure replacing a fragmented €400/month stack
- < €60 / month